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Updated: September 2026
Opening
A Letter to the Reader
Thank you for being here! Before you dig in, let's start with where we're starting and why. Context is important.
Begin here →
01
- 1.1 What is Product Marketing?
- 1.2 Where Is PMM In The Org Chart?
- 1.3 The Generalist Advantage
- 1.4 The PMM Readiness Check
- 1.5 Hiring Your PMM
- 1.6 When the Founder IS the PMM
- 1.7 The Five Monkeys Problem
02
- 2.1 The Emotional Engine
- 2.2 The Emotion Playbook
- 2.3 Messaging and Narrative
- 2.4 Presenting with Confidence
- 2.5 ICP and Persona Development
- 2.6 Customer Research
- 2.7 Competitive Intelligence
- 2.8 Sales Enablement
- 2.9 Launch Management
- 2.10 Brand in Messaging
- 2.11 The Product Is Not the Hero of Your Demo
- 2.12 The Console Doesn't Lie
03
- 3.1 PMM Then vs Now
- 3.2 Using AI at Work
- 3.3 Can AI Replace Your First PMM?
- 3.4 The AI Workflow Playbook
- 3.5 The PMM Trust Board
- 3.6 Using vs. Adopting AI
04
- 4.1 The Agentic PMM Maturity Curve
- 4.2 Your Agentic PMM Starter Kit
- 4.3 The AI-First PMM Team
- 4.4 The PMM Kickstart Checklist
- 4.5 Building Your AI Brief
- 4.6 Measuring PMM Success
- 4.7 Scaling the Function
- 4.8 Yes, But...
- 4.9 Avoiding Random Acts of Marketing
- 4.10 PMM Plan on a Page
See it in practice
AgenticPMM OS → — an interactive demo showing what AI-generated PMM output looks like when your MSD is built to be robot food.Plan on a Page → — a fillable version of the template, exportable as an image, Markdown, or PDF.
05
- 5.1 Know Your Currency
- 5.2 Feature, Product, Solution PMM
- 5.3 Surviving a Career Pivot
- 5.4 The First 90 Days
- 5.5 Leading a PMM Team
Closing
The Manifesto
We are in the middle of a fundamental shift in what it means to do knowledge work, and specifically what it means to be a product marketer in a world where execution has been largely automated. Let's put a stake in the ground.
Read the Manifesto →