The Agentic PMM is a practical field guide for both founders looking to establish a discipline and product marketers currently navigating the role. This is not a textbook, nor is it a framework. It is a guide built from real experiences gathered over many years, about what PMM actually is on a daily basis, what it takes to do it well, and how to operate in a new world where AI and human judgment have to work together.

Read it cover to cover, or jump to the section you need right now. The choice is yours. You can read it here on this page, you can download the PDF (coming soon), or read in the mobile app (coming soon). If you have feedback, contact me.

A Letter to the Reader

Where we’re starting and why Read →

Section 1: The Discipline

What PMM is, where it sits, and why it matters

• 1.1 What is Product Marketing?
• 1.2 Where Does PMM Sit?
• 1.3 The Generalist Advantage

Section 2: The Craft

What great PMM looks and feels like in practice

• 2.1 The Emotional Engine
• 2.2 Messaging and Narrative (coming soon)
• 2.3 Presenting with Confidence

Section 3: PMM in the Age of AI

What’s changed, what hasn’t, and the philosophy that guides it all

• 3.1 PMM Then vs Now
• 3.2 Using AI at Work
• 3.3 Can AI Replace Your First PMM?

Section 4: Building Your Agentic PMM Function

The on-ramp, the vision, and the practical checklist

• 4.1 Your Agentic PMM Starter Kit
• 4.2 The AI-First PMM Vision
• 4.3 The PMM Kickstart Checklist

Closing: The Manifesto

A stake in the ground Read →