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PMM Kickstarter · Planning Framework
Plan on a Page
The whole plan, one view, built to be shared with stakeholders
2

Big Moments & Milestones

The annual view, laid out as it actually happens

Q1
e.g. major launch
Q2
e.g. board offsite
Q3
e.g. industry event
Q4
e.g. FY planning
1

Role & Scope

Reads the same to stakeholders

  • What you own end-to-end
  • What you influence, not own
  • What's out of scope this year
3

FY Focus

How this ladders to the business

  • 2-3 priorities this supports
  • What "good" looks like by EOY
  • What you're not chasing
4

Measures of Success

How you'll know it worked

  • Leading indicators you control
  • Lagging outcomes you're tied to
  • The number that ends debate
5

Needs for Success

What has to be true for this plan to hold

  • Budget and capacity assumptions
  • Dependencies on other teams
  • Known risks if those aren't met
6

Ownership & Cadence

Who's driving it, how often it's revisited

  • Owner for each big moment
  • Review cadence (monthly/quarterly)
  • Who signs off on changes
PMM Kickstarter · Planning Framework
Plan on a Page
The whole plan, one view, built to be shared with stakeholders
Owner: your name FY / Quarter: FY27 Updated: date
2

Big Moments & Milestones

The annual view, laid out as it actually happens

Q1
e.g. major launch
Q2
e.g. board offsite
Q3
e.g. industry event
Q4
e.g. FY planning
1

Role & Scope

Reads the same to stakeholders

  • What you own end-to-end
  • What you influence, not own
  • What's out of scope this year
3

FY Focus

How this ladders to the business

  • 2-3 priorities this supports
  • What "good" looks like by EOY
  • What you're not chasing
4

Measures of Success

How you'll know it worked

  • Leading indicators you control
  • Lagging outcomes you're tied to
  • The number that ends debate
5

Needs for Success

What has to be true for this plan to hold

  • Budget and capacity assumptions
  • Dependencies on other teams
  • Known risks if those aren't met
6

Ownership & Cadence

Who's driving it, how often it's revisited

  • Owner for each big moment
  • Review cadence (monthly/quarterly)
  • Who signs off on changes