I sat down with Lauren Ipsen to have a chat about the PMM discipline and what this looks like in early-stage companies. Have a listen!

The Podcast

We chatted through 5 topics…

  1. [01:13] What should the first product marketing hire actually own?
  2. [08:50] Delegate vs. Founder control: Where is the friction?
  3. [10:48] The typical process for unlocking your ICP.
  4. [14:11] How important is domain knowledge when hiring a PMM?
  5. [18:13] Org structure: Where should PMM sit and how does it evolve?

You can read about the episode on Lauren’s Substack or watch the YouTube episode below:

Adam